THE IMPACT OF ONSITE TRAINING WILL BE OBSERVED ON DAY-ONE.

Having attended a college-level class that provides information that is new to them, and matching that information with innovative sales prospecting tools that are only available from Car Business University, your sales team will leave this training motivated to add internet-age sales strategy to their effort in selling cars. Results tend to follow inspired action, and you will observe outcomes from this training program nearly immediatly.

NOTE: If you schedule an onsite training at your dealership of ten or more participants (can be a mix of Sales Consultants, Sales Managers, BDC Representative's) we would present and review the final exam so that your team would qualify for and receive the Granduation Gift immediatly. (The sales tools shown below)

What you should know about investing in training...

Online Learning. If you choose to attend The Ultimate Sales Training through online learning it usually takes two-weeks to watch the videos, complete and pass the post-tests that are required to be eligible for a Graduation Gift. Online is a useful professional development tool and the value is in the flexibility for when someone can schedule themselves to complete the coursework.

However, there is a learning dynamic lost during online instruction.

Onsite Training: Supported by College Board Studies, live Instructor Led Training (ILT) presented onsite and at your dealership produces the most effective results*.

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By the close of business on the day that we conduct training, it is not unusual for a Sales Consultant to report that leads that they have struggled to engage have called or emailed in response to their enhanced sales strategy.

Keep in mind that while the online version of this training consists of ten video presentations that are completed over several days, the 2.5 hr Instructor-Led Training can be conducted onsite at your dealership 1 to 3 times in a day to ensure sales floor coverage.

* Kirkpatricks Four Levels Of Training Evaluation

Donald Kirkpartrick was a former Professor Emeritus at the University of Wisconsin and first published his "Four Levels Of Adult Training Evaluation" model in 1959. He updated it in 1975, and again in 1993 when online learning began to grow as an option for adult education programs. Kirkpatricks model of evaluation is today a widely accepted means of evaluting the effectiveness of learning programs.

LEVEL 1: REACTION

"On A Scale of 1 to 5" measurement of a participants reaction to the training and to the relevance of the content to their job, to the trainer, and to the training materials.

LEVEL 2: LEARNING

Evaluation and a measurement to which training participants have improved their knowledge and skills as a result of their investment of time in the program.

LEVEL 3: BEHAVIOR

Evaluation and measurement intended to assess the degree to which participants apply to their daily job objectives the skills learned during training; Are they doing things the same way or they using new skills & methods? The Ultimate Sales Training is intended to create Level 3 outcomes.

LEVEL 4: ROI / RESULTS

Kirkpatrick Level 4 evaluations seek to measure the degree by which changes in behavior are producing better and more frequent targeted business outcomes and if there was a financial benefit for the cost of training.