The Business of Selling Training
Today, 90% of car buyers choose the internet over a dealership visit as a first step, 92% of sales calls go to voicemail, less than 40% of emails are opened, and sales opportunity will appear in a CRM as a faceless lead. Let’s counter those challenges by teaching your team value-based selling to replace the old school, industrial-age, commodity selling practices that struggle in the digital marketplace.
Why is this value-based training superior to any other industry resource?
Because our programs focus on high-impact business knowledge that your sales staff is unlikely to know, then we focus on the behavior changes neccessary to evolve this knowledge into high-impact skill. Working with your sales leadership team we shape professional behaviors that create elite sales teams.
Car business training typically impacts what you know, and not what you do. If allowed to use their own discretion, it is predictable that a Sales Consultant will not change their behavior or evolve that new knowledge into a skill because ADULTS FEAR CHANGE MORE THAN THEY DO PHYSICAL PAIN. The likelyhood that a sales person will return from training with changes to their work behaviors and having reinvented themselves is unlikely.
Unless their is a focus on behavior changes, training becomes little more than time away from the showroom floor and the concepts of selling never get traction outside of the classroom.
Choose a Training Program
THE ULTIMATE TRAINING PROGRAM
(2.5 hrs) Owners, managers, sales consultants, BDC, or any customer-facing employee will benefit from this short training. Learn the business science of selling in the internet age. You will see an immediate increase in the overall conversion rate of leads to sold cars, and recapture sales that are today being conceded to the competition. This training event can be conducted live at your dealership up to 3x in a single day to ensure that all sales staff can attend, and is also available through ten short, online video training modules.
JUMP START SALES TRAINING(1-Day) For salespeople who have leveled off at 10-14 cars per month and are not doing something well, or not doing something enough. These serviceable salespeople are valuable to the dealership and fundamentally sound but need remedial coaching to reach their full potential and increase their contribution to achieving the dealership sales targets. We'll review the entire sales process to close any skill or knowledge gaps so that these sales professionals return to the dealership motivated and equipped to sell more cars.
NEW HIRE SALES TRAINING
(2-Days) Lower your employee turnover by on-boarding new hires using this 2-day training. We'll take a granular look at the sales process and drill traditional sales tactics of the meet & greet, landing on the right car, six-position and demonstration ride, overcoming objections and closing.
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How To Attend One Of Our Sales Training Programs:
- Click the "Contact & Information" tab above.
- In the "Message" section indicate which program you have an interest in, whether your interest is for yourself or for your team (how many), and where you are located. We'll be back to discuss cost and scheduling.
There is no question that you will find these programs differentiated, powerful, and inspiring. You will also find them to be the most effective and affordable training interventions available to the automotive industry.
